BRAND & PACKAGE DESIGN
When you need to solve for future state design solutions. We translate your business problem into a cohesive solution. We do this by looking internally & externally at key markers for future success.
MAC-A-RONI Brand Design
A brand that is synonymous with Rice and Pasta... now in the Mac N' Cheese aisle! There was alot of exploratory work that helped us understand consumers appetite for MAC-A-RONI. The direct results are Increased market share and portfolio expansion.
Quaker Protein Re-design
A Hearty approach for the category and for growing the business. The direct results are Increased market share and visual brand equity expansion.
Quaker Oat Flour Brand Design
Visually positioning Quaker Oats to rise in a new category. Quaker Oat Flour, now in the baking aisle! The results are Category disruption & portfolio expansion.
Quaker Indulgent Brand Design
We created a decadent segment within the portfolio. Instant Quaker Oats indulgent creation. The results are category disruption and portfolio expansion.
Tropicana Preseé Brand Design
This was conceptual work in cooperation with the Tropicana WESA
marketing team to develop a Juice 2.0 pressed product.
Tropicana Whole Fruit Brand Design
This was some conceptual work in cooperation with the Tropicana WESA marketing team to find a different proposition to communicate a
whole fruit offering to the category.
Health Warrior Brand Design
Energizing Pepsico's brand acquisition. We worked hard to develop a health
& seed story that shows a direct impact on energy level.
