
Quaker Protein Bar Re-design
A Hearty approach for the category and for growing the business.
This breakthrough design is increasing market share and exposure.

Quaker IQO Protein Re-design
A Hearty approach for the category and for growing the business.
This re-design was a big shift from the previous look to be much
more competitive in the retail environment.

MAC-A-RONI Brand Design
A brand that is synonymous with Rice and Pasta... now in the Mac N' Cheese aisle! There was alot of exploratory work that helped us understand consumers appetite for MAC-A-RONI. We helped visually expand the Roni market.

Quaker Oat Flour Brand Design
Visually positioning Quaker Oats to rise in a new category. Quaker Oat Flour, now in the baking aisle! Designed for category disruption & portfolio expansion.

Quaker Indulgent Brand Design
We created a decadent segment within the portfolio. Instant Quaker Oats indulgent creation. Designed for category disruption & portfolio expansion.

Tropicana Presseé Brand Design
This was conceptual work in cooperation with the Tropicana WESA
marketing team to develop a Juice 2.0 pressed product.

Tropicana Whole Fruit Brand Design
This was some conceptual work in cooperation with the Tropicana WESA marketing team to find a different proposition to communicate a
whole fruit offering to the category.

Health Warrior Brand Design
Energizing Pepsico's brand acquisition. We worked hard to develop a health
& seed story that shows a direct impact on energy level.
