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BRAND & PACKAGE DESIGN

When you need to solve for future state design solutions. We translate your business problem into a cohesive solution. We do this by looking internally & externally at key markers for future success. 

Quaker Protein Bar Re-design

A Hearty approach for the category and for growing the business.
This
breakthrough design is increasing market share and exposure.

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Quaker IQO Protein Re-design

A Hearty approach for the category and for growing the business.
This re-design was a big shift from the previous look to be much
more competitive in the retail environment.

MAC-A-RONI Brand Design

A brand that is synonymous with Rice and Pasta... now in the Mac N' Cheese aisle! There was alot of exploratory work that helped us understand consumers appetite for MAC-A-RONI. We helped visually expand the Roni market.

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Quaker Oat Flour Brand Design

Visually positioning Quaker Oats to rise in a new category. Quaker Oat Flour, now in the baking aisle! Designed for category disruption & portfolio expansion.

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Quaker Indulgent Brand Design

We created a decadent segment within the portfolio. Instant Quaker Oats indulgent creation. Designed for category disruption & portfolio expansion.

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Tropicana Presseé Brand Design

This was conceptual work in cooperation with the Tropicana WESA

marketing team to develop a Juice 2.0 pressed product.

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Tropicana Whole Fruit Brand Design

This was some conceptual work in cooperation with the Tropicana WESA marketing team to find a different proposition to communicate a
whole fruit offering to the category.

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Health Warrior Brand Design

Energizing Pepsico's brand acquisition. We worked hard to develop a health
& seed story that shows a direct impact on energy level.

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© 2024 Brand New, LLC

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