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BRAND & PACKAGE DESIGN

When you need to solve for future state design solutions. We will visually translate your business problem into a cohesive solution. We do this with a unique combination of being grounded in where you came from & pushing forward to challenge the category.

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Lay's & the NFL... Back to Football!

Lay's teamed up with us and the NFL to bring some excitement and 
exciting flavors, just in time, to get back to football. 

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Quaker Protein Bar Re-design

A Hearty approach for the category and for growing the business.
This breakthrough design has immediately resonated with customers.

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Quaker IQO Protein Re-design

A Hearty approach for the category and for growing the business.
This re-design was a strategic shift from the previous look, 
that helped establish the Quaker protein platform across categories.

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MAC-A-RONI Brand Design

A brand that is synonymous with Rice and Pasta... now in the Mac N' Cheese aisle! There was alot of exploratory work that helped us understand consumers appetite for MAC-A-RONI. We worked to visually expand
the Roni brand & market.

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Tropicana Presseé Brand Design

This was conceptual work in cooperation with the Tropicana WESA

marketing team to develop a Juice 2.0 pressed product.

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Health Warrior Brand Design

Energizing Pepsico's brand acquisition. We worked hard to develop a health
& seed story that shows a direct impact on energy level.

© 2026 Brand New, LLC

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